The district of Jembrana is a rugged area covering a large strip of the southwest coast of Bali. The western tip of the island is separated from East Java by a narrow strait, serviced by a regular ferry service between Gilimanuk, and Ketapang.

Legend has it that Bali was once joined to Java here by a narrow piece of land, until one day a distinguished Javanese priest of great powers banished his badly behave son to Bali, drawing a finger across the connection sands and cutting Bali off from the "mainland" of Java. Indeed, geological evidence proves that there was once a land connection. The strait is lees than three kilometers at is widest point and in some places reaches only 60 metres.

An enterprising Buginese prince from Makasar named Kapiten Patimi set himself up during the 17^th century as ruler of Jembrana. He was tolerated by the Badung royalty, who basically considered Jembrana as an appendage of their own extensive realm. At the turn of the 19th Century the Raja of Karangasem, having conquered both Buleleng and Lombok, proceeded to covet Jembrana, and actually succeeded in taking over for a stage, much to the chagrin of Badung.

The Dutch military expedition of 1846-49 enabled the colonials to exert an increasing degree of control over northern and western Bali. In 1847 the Raja of Jembrana finally relinquished his kingdom to the Dutch who appointed a "puppet" member of the royal family a Regent.

Independence brought increased prosperity to Jembrana, and the narrow strip of the coastal land is now intensively cultivated. Large coconut plantations back onto a range of mountainous jungle. The most important and largest fishing port in Bali is at Pengambengan just ten kilometers southwest of the major town of Negara, within view of the nearby coast of Java. The local fishermen here, using large motorized perahu, catch quantities of sardines in the triangular area of Indian Ocean between Bali and Java known as Selat Bali. There are several large canneries right on the beach at Pengambengan. Prawn-breeding is also a small industry with tremendous potential in this area.

Negara is farmed for its bull races, held every year between July and October. The dates of the events vary from year to year. Information can be obtained from the Badung Tourist Promotion Boards office in Denpasar on these. Water buffalos are used to pull the tiny carts, gaily decorated for the occasions, at high speed down the race track. Held to celebrate the end of the rice harvesting season, the races are judged both on speed and style, and create and amazing spectacle, enthusiastically watched by crowds of local people as the bulls thunder down the narrow mud track, bells ringing and silken banners flying.

The coastal village of Perancak is named for its ancient temple, Pura Ancak, where he Hindu priest Dang Hyang Nirartha first set foot on Bali.

Between the village of Air Satang and Yeh Embang a side-road leads to the beautiful coastal temple of Pura Luhur at Rambut Siwi, set on a cliff top overlooking a long wide stretch of beach.

Twenty kilometers inland from Negara the road climbs into the foothills. At Asah Duren large clove plantations surround the village. In the past the principal clove-growing areas in Indonesia were in Sumatra and Maluku, but in the last decade Bali has become a major producer.

In the northern part of west Bali, near the Jembrana border, are a large number of coffee plantations. This is where the Joged Bumbung music and dance troupes are thought to have first originated. Flirtatious dance performances of similar genre are now popular throughout Bali. One particular group from Tegal Cangkring were so popular in the 1940’s that they used to take a wooden ox-cart to performances to carry home all the coffee they were given. "Bumbung" means "bamboo tube, and the instruments of the joged consist of a number of bamboo xylophones. Another variety of these, known as the Jegog, are specific to the Jembrana region. These are made of such large bamboo that the players have to sit on their instruments. The sound produced by these attractive instruments is mellow and haunting, very pleasing to the ear.